Spotlyte brand kit.
Logos, colours and type for press, partners and organisers. Please follow the usage rules below — they keep the brand recognisable wherever it shows up.
Full brand kit — 18 MB
Logos (SVG, PNG), colour & type spreadsheet, and the tone usage guide.
Logo
The primary wordmark is lowercase with a red dot. Use the sticker badge only at small sizes or on merch.
Primary wordmark
On light backgrounds
Reversed wordmark
On dark backgrounds
Colour
Click any swatch to copy the hex.
Typography
Aa
Google Sans Flex
Brand & Display
Aa
Outfit
Product & Business UI
Usage rules
Keep the tall ascenders and the dot together — the dot is part of the badge.
Give the logo clear space of at least the cap-height of the "s" on all sides.
Use the ink logo on Deep Maroon or any photo/pattern that isn't Spotlyte Red.
Don't stretch, rotate, outline or add a drop shadow to the logo.
Don't recolour the wordmark or swap the dot for another colour.
Don't place the sticker badge on Spotlyte Red or on a busy photo.